The people running it

Marc Weintraub built his first company from nothing. Over thirteen years in Los Angeles, he and a business partner grew an entertainment company into one of the best in the city. Then he spent fifteen years in private banking and wealth management, living inside the systems that decide who gets trusted and why.

Two careers, one lesson. Nothing counts until it’s proven.

Marc trains every day. Three marathons, the most recent the 2026 LA Marathon. He’s been a UFC and boxing fan for decades. When he came back to Venice Beach, where he started, he stepped in himself, jiu-jitsu at Gracie Originals, boxing at JFM, to understand what fighters pay on the way to the top. And he walked back into Gold’s Gym on Hampton Drive, the same gym that’s been there since 1965. That’s where Performance Equity started, standing in a gym after a hard session, realizing an hour of real effort left no record anywhere, and neither did the years of climbing that athletes put in before anyone paid attention.

He founded the Foundation to close that gap. Backing for anyone willing to do the work. In his words: effort is opportunity, and it should count for something. This is my truth. This is my why. This is my life’s dissertation.

Richard Salgado has spent thirty years in the fight game. A Brazilian jiu-jitsu black belt and a lifelong practitioner and coach across jiu-jitsu and boxing, he’s trained alongside some of the most respected names in the sport. He trained at Gracie Originals Jiu Jitsu Academy in Santa Monica, where he first put Marc on the mats. Today he runs his own academy in New Mexico.

He’s also one of Marc’s oldest friends, going back over twenty years. When Marc came back to train, Richard was on the mat.

Richard brings deep relationship capital across sports, business, and athlete support, with a long track record of connecting people to the right rooms.

Richard knows exactly who this Foundation is for. He’s spent his life around fighters on the climb, the ones grinding through the years before anyone knows their name. He brings the thing you can’t manufacture. A life spent showing up, and demanding the same of everyone he’s trained. That’s the standard the Foundation is built to honor.

Jordan Muir owns JFM Boxing Club in Venice and has built his life around the discipline of the sport. A certified trainer, he’s spent years teaching people that the work is the work, and there are no shortcuts to it. His gym is one of the community sites where the Foundation’s mission comes to life.

Jordan coaches the way the Foundation thinks. Show up, put in the rounds, and the results take care of themselves. He’s watched hundreds of people walk through his door and change their lives one session at a time, and he’s watched fighters carry the cost of the climb on their own backs. He believes deeply that effort deserves to count, and to be backed.

As Treasurer, Jordan brings the steady hand that keeps a young charity honest and accountable. He knows the value of every dollar and every rep, and he holds both to the same standard.