The people running it

Marc W. helped build one of LA’s premier event entertainment companies from nothing, then spent fifteen years in private banking and wealth management at institutions including JPMorgan Chase and Citibank, living inside the systems that decide who gets trusted and why.

Two careers, one lesson. Nothing counts until it’s proven.

Marc trains every day. He’s been an MMA and boxing fan for decades. Back in Venice Beach, he stepped in himself, training at Originals Gracie Jiu-Jitsu and boxing at JFM, to understand what fighters pay on the way to the top. And he walked back into Gold’s Gym, the Mecca on Hampton Drive, a name that’s stood since 1965. That’s where Performance Equity started: an hour of real effort left no record anywhere, and neither did the years athletes put in before anyone paid attention.

He founded the Foundation to close that gap. Backing for anyone willing to do the work. In his words: effort is opportunity, and it should count for something.

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Richard Salgado has spent his life in the fight game. He’s a Brazilian jiu-jitsu black belt, a practitioner and coach across jiu-jitsu and boxing, and he’s trained alongside some of the most respected names in the sport. He recently moved to New Mexico to open his own academy.

He’s also one of Marc’s oldest friends, going back over twenty years. Marc’s jiu-jitsu started in Richard’s garage in August of 2025. Richard taught him there first, then walked him onto the mats at Originals Gracie Jiu-Jitsu.

Richard brings deep relationship capital across sports, business, and athlete support, with a long track record of connecting people to the right rooms.

Richard knows exactly who this Foundation is for. He’s spent his life around fighters on the climb, the ones grinding through the years before anyone knows their name. He brings the thing you can’t manufacture. A life spent showing up, and demanding the same of everyone he’s trained. That’s the standard the Foundation is built to honor.

Jordan Muir owns JFM Boxing in Venice and has built his life around the discipline of the sport. A certified trainer, he’s spent years teaching people that the work is the work, and there are no shortcuts to it. His gym is one of the community sites where the Foundation’s mission comes to life.

Jordan coaches the way the Foundation thinks. Show up, put in the rounds, and the results take care of themselves. He’s watched hundreds of people walk through his door and change their lives one session at a time, and he’s watched fighters carry the cost of the climb on their own backs. He believes deeply that effort deserves to count, and to be backed.

As Treasurer, Jordan brings the steady hand that keeps a young charity honest and accountable. He knows the value of every dollar and every rep, and he holds both to the same standard.